Sure it was the coldest winter on record and our flights got grounded (and some kid’s tongue got stuck to a pole) but that didn’t stop us from hitting the icy streets of New York to shoot the AW11 collection for Portmans. Working with world-renowned photographer Matt Jones and Girl On Top Abbey Lee, the New York Chill campaign included print advertising, fashion film, and in-store imagery.
Our starting point for the identity was the copy “Mirror, mirror on the wall, where’s the best creative work of all?” which summed up the D&AD show. Mirrorboard, foiling and copy written in reverse made this an interesting set of marketing materials. The perspex display case proved to be a stylish solution to the annual problem of work disappearing. The cool silver and minimalist design of the exhibition echoed the sophistication of the work on show.
Dan Martensen shot H&M Fashion Against Aids 2012 campaign and directed the accompanying short film. FAA is a yearly collection created by H&M to rise funds and create awareness about HIV and AIDS among the young.
It can sway thinking, change actions, and cause reactions. It can irritate and inspire, suppress and even surprise. Welcome to the Art Of Colour for Rogerseller. Working in collaboration with Harvest Textiles we created a series of colourful string sculptures for their showrooms across the country. The string installations form part of a larger campaign created by Jane to deliver a unique brand aesthetic for the season, including a limited edition journal, digital advertising and printed brand collateral.
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